Prime Acura: Your Local Acura Dealership in Massachusetts

A new car is something special. Buying one should be, too. We know that a car purchase is a big deal to most people. You don't want to feel rushed or pressured into a decision. That's why we take the hassle and stress out of the process. When you visit Prime Acura in Westwood, Massachusetts, you will feel comfortable and welcome from the first time you step on the lot or call us on the phone.

What really sets Prime Acura apart?

A few signature offerings at Prime that set us apart and give you confidence about your purchasing or servicing experiences are: Guaranteed Trade Appraisal, Prime Service Advantage, Prime Pricing, Certified Service Technicians and Sales Associates plus the new direct contact Customer Care Division.

Incredible Selection: Shopping for a new or pre-owned Acura at our Massachusetts Acura dealership in Westwood offers you quick and easy access to our entire inventory online, with more than 6,000 vehicles featuring pictures, videos and clear descriptions. Whether you are looking for a domestic or foreign, economy or luxury car, truck or SUV, we have it. If for some reason we don't have it today, we will get it for you! We offer a free CARFAX Report on every pre-owned vehicle and Black Book real-time trade-in values on our website, which takes the guesswork out of trading your car.

Prime Pricing: We want to make your purchase affordable, so we keep our prices competitive, offering great prices and incentives whenever available. At Prime Acura, our prices are real. No fine print and no gimmicks! We also provide very flexible financing options, whether you lease or buy on any budget.

Dedicated Service: Our target is for every customer to be 100% satisfied at every point of service. In fact, we want to go way beyond your expectations. Every member of our staff works according to this principle, starting with the Rosenbergs themselves. That's the Prime difference! We have remained a family-oriented business with a strong focus on customer service.

"Experience has taught us that, when our customers are treated with respect and dignity, they leave our dealerships knowing they had the Best Prime experience possible! Our commitment to our customers goes far beyond the point of sale. We stand behind every car, truck and SUV we sell and we will continue to offer the finest and most reliable service for as long as you own your vehicle." - David Rosenberg


  • Monday 9:00 AM - 8:00 PM
  • Tuesday 9:00 AM - 8:00 PM
  • Wednesday 9:00 AM - 8:00 PM
  • Thursday 9:00 AM - 8:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday 11:00 AM - 5:00 PM
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